I had the immense honor of being a speaker at the Women in Tourism Southern Africa Conference and Expo 2023, held in the picturesque kingdom of Lesotho from November 27th to 29th. The event, themed “Accelerating Economic Growth Through Tourism Value Chains,” brought together passionate leaders, innovators, and stakeholders in the tourism industry from across the region.
Event Highlights
Opening Ceremony
The conference commenced with a vibrant opening ceremony at the ‘Manthabiseng Convention Centre. Mrs. Vuyani Monyake, the Program Director, set a welcoming tone with the AU and National Anthem. Ms. Matseliso Mokuoane, President of Women in Tourism Lesotho Association (WITLA), delivered the opening remarks, followed by Dr. Dimakatso Malwela, President of Women of Value Southern Africa (WOVSA), who emphasized the purpose of the event.
Keynote Addresses
We were privileged to hear from distinguished speakers, including the Hon. Minister of Tourism, Sports, Gender, and Culture of Lesotho, Mr. Motlatsi Maqelepo, and the Hon. Prime Minister of Lesotho, Mr. Sam Matekane. Their addresses highlighted the critical role of women in tourism and the potential for economic growth through enhanced value chains in the sector.
Women in Tourism Associations Dialogue
One of the pivotal sessions was the “Women in Tourism Associations Dialogue,” moderated by Adv. Makhetha Motsoari. This session delved into the current state of women in tourism, exploring the challenges they face and the initiatives currently in place to support them. It was inspiring to see representatives from various associations, including WITLA and Tourism Limpopo Women in Tourism, share their insights and strategies for overcoming obstacles.
Leadership Round Table
The Leadership Round Table, directed by Mme Sindiswa Mzamo, was another highlight. I had the privilege of participating in this session alongside esteemed colleagues such as Mr. Molupe Pheko from LTDC, Ambassador Mahmoud Thabit Kombo from Tanzania, and representatives from the Department of Tourism. Our discussion focused on identifying and addressing the challenges faced by women in tourism leadership roles and the steps needed to foster a more inclusive environment.
Masterclasses and Panel Discussions
The event also featured several masterclasses and panel discussions on crucial topics such as regional trade, export readiness, enterprise development, African gastronomy, and technology trends in the tourism industry. These sessions were insightful and provided practical knowledge that attendees could apply in their respective fields.
Thematic Focus: Accelerating Economic Growth Through Tourism Value Chains
The theme of the conference, “Accelerating Economic Growth Through Tourism Value Chains,” resonated throughout the event. Discussions centered on how to leverage tourism to drive economic development, create jobs, and enhance sustainability. The emphasis was on building robust value chains that connect various segments of the tourism industry, from hospitality and transportation to local crafts and gastronomy.
My Takeaway
As a speaker, I was deeply inspired by the collective enthusiasm and commitment of the participants. The Women in Tourism Southern Africa Conference and Expo 2023 was a testament to the power of collaboration and the potential of women to transform the tourism sector. It was an enriching experience to share insights, exchange ideas, and forge new partnerships aimed at fostering economic growth and inclusivity.
I extend my heartfelt gratitude to the organizers, speakers, and attendees for making this event a remarkable success. I am excited to see the continued progress and impact of the initiatives discussed at the conference and look forward to contributing to the growth and empowerment of women in tourism.
Thank you for your continued support.
Elliot Moshoke
Founder & CEO, Acute Global Limited
